Transform Your Hotel Sales Team's Performance Today!

Expert-led sales training designed to boost revenue, enhance client relationships, and maximize conversions.

WHY KENNEDY TRAINING NETWORK

Maximize Real World Sales Opportunities

Kennedy Training Network (KTN) offers a Hotel Sales Training Program designed to equip hospitality sales professionals with contemporary skills and strategies to thrive in today’s competitive market.

Habits + Attitudes = Habitudes:

A fresh approach combining mindset and daily sales behaviors.

Real Conversations, Real Conversions:

Stand out with personalized outreach and story-driven selling.

Train Sales Hunters, Not Order Takers:

Build skills for proactive prospecting and smarter follow-up.

OVERVIEW

Outsell the Competition with New Sales Habitudes

Hotel sales is being disrupted. The inboxes of salespeople are flooded with RFPs from online meeting platforms with unqualified leads, dragging down conversion rates. Corporate de-officing and use of third-party planners makes prospecting every more challenging.

It’s time to embrace the new habits and attitudes that sales hunting requires.

When creating KTN’s latest training workshop for hotel group, BT, and event sales, Doug Kennedy stumbled upon the perfect word, Habitudes. Whereas traditional sales training focuses solely on “attitudinal” concepts, which are no doubt important, Doug wanted to also focus on the sales “habits” that are required in today’s super-fast-paced sales environment.

In the past, inbound leads were pre-qualified by the self-selection of the planner who researched before reaching out, mostly by phone or direct email. Now one booking inquiry sends dozens of salespeople scrambling to respond quickly with generic, templated responses. That’s why Habitudes covers a “tech for touch” approach, refocusing attention on the “people parts” of the sales cycle.

Hotel Sales Habitudes

Program Highlights

What Participants Will Learn

Hotel Sales Essentials, With A “Mid-2020’s” Twist

Rather than rehashing sales concepts like “fill the funnel” and FAB selling, participants learn sales habits to help today’s pre-informed buyers overcome “choice overload.”

Key components include “Loop-it Back Listening,” “Storified Selling,” and needs-based recommendations and suggestions for a consultative sales style.

Embracing Your Sales CRM

Most have become so feature-rich that it is hard to focus on the most essential function: following up tenaciously with personalized messaging.

Too many salespeople are using their CRM only to manage booked business, while trying to use flagged email flags or old-school manual methods to track leads.

Using “Tech For Touch” Methods

Using “tech for touch” methods to easily connect with buyers for real conversations that outsell purely digital message exchanges.

Best habits for scheduling apps (i.e. Calendly) make it easy to connect, and how to truly stand out on Zoom or Teams. Using personalized video emails to break through the digital wall.

Best Habits For Proactive Prospecting

How to retarget leads from lost business inquiries, previous clients, and cross-penetrating existing accounts.

Best habits for reaching out to new suspects identified through both online and in-person research efforts. Obsessing on the habits of a sales hunter.

Who Should Attend?

​The Hotel Sales Training Program is designed to enhance the skills of professionals involved in hotel sales.

Results We Have Helped Create

Hear out what our clients say about us.

How It Works

Kennedy Training Network (KTN) offers flexible delivery options
for its Hotel Sales Training Programs

On-Site Training Workshops

KTN provides traditional, in-person training sessions conducted at your hotel’s location.

These workshops are designed to be engaging and interactive, allowing sales teams to immerse themselves fully in the learning experience.

On-site training facilitates immediate feedback and fosters team collaboration, ensuring that participants can apply new strategies in real-time within their familiar work environment.

Live Virtual Training Sessions

For organizations seeking flexibility or facing logistical constraints, KTN offers live virtual training sessions.

These online workshops deliver the same high-quality content as the on-site sessions, utilizing interactive tools and real-time engagement techniques to maintain participant involvement.

Virtual training allows sales teams to receive expert instruction without the need for travel, making it a convenient option for geographically dispersed teams or those with limited scheduling availability.

Collaborate Directly With Doug On A Customized Agenda

The agenda and schedule can be customized for in-house training workshops, regional sales training “meet-up” events, or sales conferences.

Schedule a 30-minute meeting to collaborate with Doug Kennedy personally. Access his schedule in real-time by clicking his MEETING LINK.

Comprehensive Sales Process Assessment

Ideal for larger hotel sales teams

Doug Kennedy offers an optional Sales Process Assessment by arriving a day before training. He analyzes past leads, outbound prospecting efforts, and the full sales cycle by reviewing CRM records, email history, and other documentation. After the assessment, he provides a detailed recap report on each salesperson’s performance

*(Additional fee applies.)

Frequently Asked Questions

These are the most commonly asked questions about Hotel Sales.

The program focuses on shifting to a “sales hunter” mindset and utilizing a “tech for touch” approach to modern sales strategies.

The training is available both on-site and virtually, providing flexibility to accommodate different organizational needs.

Yes, the training content can be tailored to suit various hotel sizes and market segments, ensuring relevance and applicability.

The duration varies based on the chosen format and specific requirements of the organization.
Details can be discussed during the consultation phase.​

There are no specific prerequisites; however, a basic understanding of hotel sales operations
is beneficial.

Post-training evaluations and performance metrics can be utilized to assess improvements in sales techniques and revenue growth.

Resources

Insights and tips on enhancing hotel operations and guest satisfaction.

August Article Resized for Website
Are AI-powered RFP Responses Really Good for Hotel Group Sales?
The Mystification of Hotel Sales Image
The Mystification of Hotel Sales
January Costar for Website
Winning In Hotel Group And Event Sales Starts With Focusing On Process
December 2025 Costar Resized for Website
Asset Managers: This Is Why Hotel Sales Teams Don’t Close More Deals
Costar September Resized for Website
Hotel Sales Presentation Tips for Virtual Meetings
August Article Image Resized For Website
How To Audit Your Hotel's Inquiry Form To Maximize Valuable Requests

Contact Us For Pricing and Delivery Options

We are delighted to hear from you!