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Heart Failure The Leading Cause Of Bad Reviews

"Heart Failure”: The Leading Cause Of Bad Reviews When you read a cross-section of negative comments from online reviews and guest surveys, it’s easy to recognize a common theme across all lodging operations: “Heart failure.” More specifically, I am referring to the failure to understand the true heart of hospitality, which is “caring [...]

Resiliency In Sales

Resiliency In Sales Resiliency. What a terrific word for our industry. Just about every 'average' day working in a hotel requires some degree of resiliency. When you look up the word “resiliency” in various online dictionaries, the most common definitions center around the ability for a physical object to spring back to its [...]

It’s Easy To Stand Out From The Competition These Days

Hotel Sales: It's Easy To Stand Out From The Competition These Days One really interesting thing about being a hotel trainer is that you get to peek behind the scenes at so many different types of hotel and lodging companies. Regardless of the location, property classification, or brand, right now it seems that [...]

Storytelling Key To Hotel Sales Success

Storytelling Key To Hotel Sales Success As marketing professionals across all industries know, the concept of storytelling is an integral component for success in today’s environment. You can see this approach playing out across all mediums from print to Web to radio and television. Car ads are no longer about the features and [...]

Catering Sales Training Circa 2019

Catering Sales Training Circa 2019 As we turn another page on our calendars and head into the fourth quarter, most hotel catering sales associates have booked up all of their event space for fall conference season and the busy holiday party month of December.  It’s time to look ahead to yet another year [...]

Embrace The Sales Tech You Have Now Before Investing In More

Embrace The Sales Tech You Have Now Before Investing In More Rather than continue the constant pursuit of the latest bells and whistles, hotel sales departments first should undertake a thorough assessment of their current technology and how it is being used.  With any sales training for industry clients, I often conduct a [...]