Reservations and Group/Event Sales – Use Storytelling Selling To Narrate The Pictures They Already Viewed Online

Years ago, all that guests researching options had were a few pictures displayed on a fuzzy, low-resolution monitor.Now, prior to calling or emailing about booking an event or important stay, those who inquire have already seen extensive photo galleries and probably also ‘real traveler’ photos. What they don’t want to hear in conversations or read […]
Maximize Textual SalesAnd Services
Bringing Out The Best In Our Guest Brings OutThe Best In Ourselves
How Hotel Sale people Can Proactively Generate More Revenue
Reservations Sales: Remember, Ring-Ringmeans Cha-Ching
Proactive Prospecting: Sales Habits For Transitioning From “Sales Fishing” to “Sales Hunting”

If all we as salespeople do is close incoming leads, we are “sales fishing.” Our “fishing pole” is connected to a line holding a hook. On the hook is the digital “bait,” which is our website presence, listing on CVENT or Wedding Wire, and/or the “brand.com flag.” Once a prospect “bites,” sales fishers simply reel […]
Train Your Team To Use The Language Of Hospitality
Train Your Team To Use The Language of Hospitality

Certainly, the intended service “style” is a bit different according to each hotel’s classification. For example, “lifestyle” and some “boutique” hotels might be striving for a more authentic, genuine, and perhaps even “hip” or “edgy” guest experience, whereas ultra-luxury hotels might reach for a more traditional, formalized guest communications style. No matter what your brand’s […]
Reservations Sales: Remember, Ring-Ring Means Cha-Ching!

Smart revenue and marketing leaders know that despite the longstanding rumors of its demise, the voice reservations (distribution) channel is alive and thriving. Destination-type resorts, luxury properties, vacation rental agencies, and boutique hotels all know this. However, even at branded, select-service hotels, the front desk associate will tell you there are plenty of people who […]
How Hotel Salespeople Can Proactively Generate More Revenue

Although most hotels are experiencing a rebound, this webcast is for smart sales leaders who are always looking to generate more revenue. These days at the click of a few buttons, one buyer can send an RFP to a dozen or more properties. As a result, hotel salespeople feel spammed by inbound leads, while buyers […]