These days, most reservations inquiries are often disguised as “I just have a quick question about…” Rather than simply answering simple questions, and thus sending callers back online to book, possibly at a costly OTA, these questions help your team engage callers in conversations that routinely end with confirmation numbers. • Today’s callers are pre-informed, having visited numerous websites, so the key is to ask more and better questions to determine what it is they need to hear in order to commit. • Updated versions of old-school questions for determining familiarity and reason for travel. • A simple question for engaging those who are shopping on OTA’s. • A key question that opens the door to selling the overall experience before you quote rates. • How to secure the sale, overcome resistance, and proactively follow-up if they are not quite ready. This episode originally aired on April 17, 2023. Register for future webcasts at www.KTNwebcast.com