HOTEL SALES COACHING

During the “pre-COVID-19” era of hotel sales, too many sales managers have lived in what KTN refers to as the era of “silent selling.” Communication was limited to email exchanges or in-app messaging via CVENT, The Knot and other online meeting planning platforms. This change has accelerated recently as site tours, networking events and travel trade shows are just not happening. KTN’s private, live, three-part webcam training and coaching program helps put the “people parts” back into the sales process. If the pundits are right, the post-pandemic world is all about personalization and embracing human connections, so “touching” through “tech” will serve your sales team well long after the current crisis.

HOTEL SALES SKILLS FOR SELLING REMOTELY

A PRIVATE, LIVE THREE-PART TRAINING & COACHING PROGRAM THAT COVERS:

  • How to use online scheduling tools (like Calendly) to make it easy to connect with prospects for webcam meetings.
  • Adapting traditional, essential sales methods for remote selling.
  • Virtual presentation skills for using webcam and screen sharing on platforms such as Zoom, Teams, GoToMeeting, RingCentral, etc…
  • How to make and send personalized video email sales messages.
  • Using creative & virtual backgrounds for webcam and video mail.

Part One:

A private, live “one-on-one” webcam training covering the above content and specific “best habits” for selling remotely, tailored to the level of experience which participants have at both selling and the use of the recommended platforms and apps. Immediately afterward, the participant schedules and then prepares for a virtual sales presentation to deliver in a “role-play” format with their KTN sales coach. The participant also prepares and sends in advance at several examples of how they will use the video email platform.

Part 2:

The participating sales manager then reconvenes within about 7 days for a “role-play” presentation and sales coaching session with the KTN sales coach who then provides immediate feedback followed by written coaching tips.

Part 3:

The participant uses what they learned with three actual sales prospects, forwarding the recordings for a final, live webcam coaching session with KTN similar to the part two but based on actual use of the platforms.