When revenue and commercial leaders in the vacation rental sector simply glance at reports showing contribution margins across distribution channels, they are likely seeing the “voice” channel continue to lose ground to “website direct” and “OTA/third party.” Yet when you microscope the metrics, the story is actually quite different. In this webcast, Doug will share observations from working with over 200 hotels, professional vacation rental companies, and resorts this year and put the magnifying glass on what’s really happening with the voice channel.

• Phone calls represent the end-point of an expensive marketing effort to grab the attention of online shoppers. They are opportunities, not interruptions.
• Real conversations forge emotional connections with your brand, not pretty pictures and clever ad copy.
• What are real-world callers asking these days? (Observations from KTN’s call recording assessment service.)
• How to turn what appear to only be “quick questions” into booking opportunities.
• Rather than giving quantitative facts, tell stories that help them imagine what they will see, feel, and experience.

Target audience: A thought-provoking experience for managers, revenue and commercial marketing leaders. Also beneficial for the “doers” such as guest services staff, front desk, and reservations sales agents.